Who are Retra?
Founded in 1942, Retra (the Radio, Electrical and Television Retailers Association) is the UK’s leading trade association for independent electrical retailers and servicing organisations.
Now, as part of Bira (the British Independent Retailers Association) Retra provides its members with a powerful voice and a wide range of benefits.
Our Code of Practice ensures that all Retra members adhere to ethical business principles, reassuring customers that a Retra retailer or service agent will provide them with the very best customer service in the industry.
Supporting your business
From sales training and business insurance to card payment solutions, finance and legal support, Retra provides a wealth of support services designed to directly benefit retailers and service companies in the UK electrical industry.
Associate members with specialist expertise
Together with our growing list of Associate Members, Retra can support our members like no other industry body in our sector. Our Associate Members include manufacturers, service organisations and providers of specific, relevant services such as training, certification and legal help
Protecting your interests
Retra are perfectly placed and able to help you protect your interests and help you with your employees and your customers, even through uncertain times. Moreover, we can make your voice louder when and if the need arises, to challenge high-level industry bodies; for example, when new legislations which have a direct effect on your business are proposed.
Join Retra today
If you’re a retailer or repairer of electrical goods, then we’d love you to join us.
Simply fill in the application form, let us know who you are and how we can reach you, and we’ll call you back for a friendly follow-up chat.