Iceking and Cookology become approved suppliers to major electrical buying group

Two appliance brands have become approved suppliers to a major electrical buying group, expanding access to their product range across independent retailers nationwide.

Iceking and Cookology have joined Combined Independent Holdings (CIH), Europe's largest electrical buying group with around 450 members and approximately 600 stores across the UK.

Part of Euronics and celebrating more than 60 years of bringing together independent retailers and brand partners, CIH operates in over 30 countries.

The partnership gives CIH members unrestricted access to more than 175,000 appliances by Cookology and Iceking, designed for everyday cooking, cooling, laundry and dishwashing in the modern kitchen and utility space.

Andrew Wright, founder of Cookology and owner of Iceking, said: "We're always looking for new ways to leverage our brands, and so partnering with CIH is yet another positive step towards greater B2B collaboration, strengthening national supply chains, and advancing how our products perform on the shelves of high street retailers.

"We launched our first house brand, Cookology, over a decade ago with the aim to bring stylish, reliable, and high-quality appliances to homes up and down the country. Adding Iceking to our product mix in 2025 means we can offer CIH members a complete catalogue of complementary ovens, hobs, cooker hood sets, fridges, freezers and wine coolers so they can serve real needs and bring extra value to their customers."